Problem
The client identified a need for custom landing pages for premium properties - websites that real estate agents could generate from their CRM tool, customize with a unique theme and content, and publish on their own.
Approach
My process involved researching competitors, analyzing internal data, and iteratively sketching designs.
This project went very smoothly from start-to-finish, with each iteration being met with valuable feedback until finalized responsive designs were handed-off.
Impact
The landing pages will launch to 200,000 real estate agents and received positive recognition from company leadership.
Client
NDA
Agency
Craft Studios
Role
UX Designer
I was responsible for the screen designs as well as general product strategy with oversight from senior designers.
UI Design
Product Strategy
Design Systems
